Kat Von D Hengkang dari Brand Makeup Miliknya

Fimela.com, Jakarta Pengumuman mengejutkan dari industri kecantikan. Kali ini, merek ternama Kat Von D Beauty membuat pengumuman terbaru tentang sang owner, Kat Von D mengundurkan diri dari brand kecantikan miliknya. Hengkangnya Kat Von D efektif sesegera mungkin dan sudah tidak lagi terkait dengan brand kecantikan yang ia bangun. Bahkan Kat Von D Beauty juga akan berubah nama menjadi KVD Vegan Beauty.

Alasan Kat Von D mundur dikarenakan dirinya sedang fokus untuk membangun karier di bidang musik dan juga sepatu vegan yakni Von D Shoes. Sejak beberapa tahun belakangan, ia juga mengalami perubahan, apalagi setelah dirinya melahirkan seorang bayi laki-laki, tentunya ia semakin sibuk dengan urusan rumah tangga.

Menjadi seorang musisi dan juga mempersiapkan lini sepatu vegan juga sangat menyita waktu. Apalagi di musim semi nanti, ia akan merilis album dan mempersiapkan dirinya untuk menjalani tur internasional. Dengan mempertahankan brand makeup di industri kecantikan yang dia dirikan, tentu akan semakin membuat dirinya kian sibuk.

Kat Von D akan fokus dengan beberapa hal

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This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

A post shared by 𝐊𝐀𝐓 𝐕𝐎𝐍 𝐃 (@thekatvond) on Jan 16, 2020 at 8:33am PST

Kendo, beauty incubator yang juga bertanggung jawab pada sejumlah brand mulai dari Marc Jacob Beauty, Bite Beauty,Ole Henriksen, dan sejumlah brand lainnya akan mengakuisisi Kate Von D Beauty. Von D mempercayakan Kendo untuk mengambil alih bisnisnya. Apalagi ke depannya Kat Von D Beauty akan beralih menjadi produk vegan, dan di bawah perusahaan yang tepat, pastinya akan membuat brand ini semakin berkembang.

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