Fimela.com, Jakarta Brand IKEA dikenal dengan perlengkapan rumah tangganya. Namun kini, IKEA berinovasi pada produknya dengan memperluas ke ranah fashion. Seperti yang dilansir dari Hypebeast.com, IKEA akan meluncurkan koleksi perdananya pada 30 Juli 2020 mendatang.
Bertajuk EFTERTRADA, koleksi ini akan dirilis di IKEA Harajuku, Tokyo, Jepang, dengan jumlah terbatas. Variasi koleksinya sangat beragam mulai dari hoodie, T-shirt, handuk, tote bag, botol air minum, dan juga payung. Nantinya setiap koleksi akan dirancang minimalis dan menyertakan logo IKEA yang khas.
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Koleksi fashion IKEA
Selain menampilkan logo, koleksi fashion ini juga akan mengangkat desain barcode dan juga permainan tulisan minimalis bernuansa monokrom. Koleksi yang dihadirkan akan menerapkan konsep ramah lingkungan, sehingga nantinya koleksi ini akan turut menjaga kelestarian bumi.
Entah kapan EFTERTRADA tersebar di seluruh dunia. Yang pasti, peluncuran perdananya akan berlangsung pada 31 Juli 2020 mendatang melalui website IKEA.
Model sekaligus aktris cantik Laura Basuki dikenal sebagai salah satu fahionista tanah air. Kepada Fimela, ibu dari satu anak ini berbagi cerita mengenai gaya berbusananya sehari-hari hingga penampilan flawless-nya di red carpet.
#ChangeMaker

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![Sahabat Fimela, tampilan satin finish bisa menjadi pilihan tepat untuk acara bukber, terutama jika digelar di area outdoor. [Dok/freepik.com].](https://cdn1-production-images-kly.akamaized.net/cWQ76hjOnQq4679XryHILF3OD54=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5512088/original/019992900_1771923836-WhatsApp_Image_2026-02-24_at_15.48.05.jpeg)
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![Tidak hanya menjadi destinasi fashion eksklusif, pavilion seluas lebih dari 1.800 meter persegi ini juga memperlihatkan bagaimana dunia luxury mulai bergerak menuju pendekatan yang lebih dekat dengan alam dan keberlanjutan. [Dok/DIOR].](https://cdn1-production-images-kly.akamaized.net/uNmGHFL-mnf9vwtYfYBHO0QssKw=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5510359/original/082447300_1771826792-WhatsApp_Image_2026-02-23_at_12.47.36__3_.jpeg)
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