Fimela.com, Jakarta FENDI baru saja mengumumkan Song Yuqi, penyanyi asal Tiongkok dan anggota girl grup K-Pop (G)I-DLE sebagai China Brand Ambassador yang baru. Song Yuqi memulai debutnya di Korea Selatan pada tahun 2018 dan sekarang menjadi bintang di berbagai variety show dan program.
Bakat luar biasa dan kepribadiannya yang unik telah mendapatkan perhatian dari seluruh dunia. Di 2021, Song Yuqi juga telah menghadiri beberapa acara FENDI.
Di antaranya, perilisan FENDI Summer 2021 Capsule ft. FF Vertigo di pop up store eksklusif, FENDI CAFFE di Atrium Shanghai iapm, dan pesta FENDI Neon di Chengu. Di Februari 2023, Song Yuqi diundang untuk menghadiri Peragaan Busana Musim Gugur/Dingin Wanita FENDI 2023-24 di Milan.
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Song Yuqi, member (G)I-DLE resmi ditunjuk sebagai China Brand Ambassador brand FENDI
Di bulan yang sama, ia juga menghadiri acara pembukaan FENDI Qingdao Hisense Plaza. Selama bertahun-tahun, Song Yuqi juga telah tampil di panggung dan sampul majalah mengenakan produk paling ikonis dari FENDI.
Dengan menunjuk Song Yuqi sebagai China Brand Ambassador yang baru, FENDI bermaksud menanamkan vitalitas baru ke brand ini sendiri dengan keberanian, yang sangat sesuai dengan keinginan terus menerus FENDI untuk berinovasi dan melampaui batas.

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![Bang Chan Stray Kids, Yuqi i-dle, LE SSERAFIM Huh Yun-jin hadir di Fendi Milan Fashion Week. [@eyesmag/@yuqisong.923/@jenaissante]](https://cdn1-production-images-kly.akamaized.net/UHvd5MDcSBbe2XTewxvWlZp2fqk=/200x200/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5514231/original/043682000_1772084560-IMG_5449_1_.jpeg)
![Tas ikonis dari FENDI ini seolah berbisik pelan, keindahan paling berharga tak selalu perlu dipamerkan. Terkadang, ia justru disimpan rapi di dalam, hanya untuk mereka yang benar-benar ingin melihatnya. [Dok/FENDI].](https://cdn1-production-images-kly.akamaized.net/oJ5IG4Askp8X1d7xlwS4EyKHawo=/200x200/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5471593/original/070133900_1768290130-WhatsApp_Image_2026-01-13_at_14.37.16.jpeg)
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![Kampanye ini menghadirkan interpretasi baru dari tas ikonis FENDI Peekaboo yang lebih playful, lebih vibrant, namun tetap menunjukkan identitasnya yang bold dan timeless. [Dok/Fendi].](https://cdn1-production-images-kly.akamaized.net/nmuC4lXZ3-erByJVezhrISs8ZJw=/200x200/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5418484/original/049990300_1763620131-SnapInsta.to_581728818_18551477647003019_5438626634223411465_n.jpg)
![Gaya bob berponi memang sudah lama jadi ciri khas kecantikan effortless para bintang Korea, dan dalam kampanye ini, look tersebut tampil dengan sentuhan yang lebih modern. [@kyo1122].](https://cdn1-production-images-kly.akamaized.net/E91JgYzwrvsuQ7LMkz91Dz2Eq4M=/200x200/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5417563/original/047884800_1763538441-SnapInsta.to_581613559_18551477623003019_1954883462320348383_n.jpg)
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![Tak hanya suasananya yang terasa akrab, penampilan Nagita juga sukses mencuri perhatian berkat gaya modest yang elegan namun tetap effortless. [@raffinagita1717].](https://cdn0-production-images-kly.akamaized.net/yzEZipy8H4VwYv-CJoSRYAYJXUE=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5517442/original/021935700_1772428368-SnapInsta.to_641390248_18602981338062582_920537144637658893_n.jpg)
![Prilly Latuconsina dengan gaya rambutnya. [@prillylatuconsina96]](https://cdn1-production-images-kly.akamaized.net/eyzoRz3r-PQ9E-s21oUkxtusOqo=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5517167/original/081508800_1772418562-IMG_5506_1_.jpeg)
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![Max Fashions resmi memperkenalkan Koleksi Ramadan 2026 bertajuk Ramadan Kareem – Celebrating Together. [Dok/Instagram/@ayuwwulandary].](https://cdn1-production-images-kly.akamaized.net/Zo0rJD6lJVi1MxZCWqdA9w98ESI=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5515971/original/044349500_1772242797-WhatsApp_Image_2026-02-28_at_08.28.58.jpeg)
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![Tidak hanya menjadi destinasi fashion eksklusif, pavilion seluas lebih dari 1.800 meter persegi ini juga memperlihatkan bagaimana dunia luxury mulai bergerak menuju pendekatan yang lebih dekat dengan alam dan keberlanjutan. [Dok/DIOR].](https://cdn1-production-images-kly.akamaized.net/uNmGHFL-mnf9vwtYfYBHO0QssKw=/320x217/smart/filters:quality(75):strip_icc():format(webp)/kly-media-production/medias/5510359/original/082447300_1771826792-WhatsApp_Image_2026-02-23_at_12.47.36__3_.jpeg)
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